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The Who, Why and How of Buying from Your Company

August 10th, 2016|Branding, General|

Demographic data about the shopping habits of people has been an important part of business since its conception. With the influx of social networks and consumer rating sites that encourage customer reviews, businesses tend to follow the trends, which are being discussed online. Thanks to these tools, social customer profiling was born and has thrust business in a completely new direction. A company will react to the influences of the public sphere by analyzing and reacting to data collected from the public sphere. In most cases company will use this data to market towards a specific demographic, be it gender, income level, age, marital status or employment status. For example, social networks have shown businesses that younger customers tend to be more interested in new and innovative products while older demographics tend to focus more on the quality and safety a product offers. Businesses will take note of these preferences and adjust their pitch accordingly. […]

The Big Word is Big Data

August 1st, 2016|Analytics, Big Data, Data Processing|

Big data is a very simple concept and the name big data elaborates it all. It’s about the size and volume of data that needs to be handled by any specific business. Nowadays normal computer systems are not good enough to get a hold of big data. Strides

How to Increase Your Social Media Reach: Tailor Content to Different Platforms

July 31st, 2016|Facebook, Google+, LinkedIn, Marketing, Online Marketing, Social Media, Twitter|

Do Social Media Sites Mirror Friendship Types? One of the things that people tend to neglect when it comes to social media marketing is tailoring for different platforms. Facebook, Twitter and LinkedIn for instance are all very different, and [...]

Three Marketing Principles Guaranteed to Bring Your Company Success

February 20th, 2014|General, Marketing, Online Marketing, Technology|

Marketers have always faced a constant battle to keep up with, and overcome the challenges presented by, new technology. Marketing tactics have been changed, adapted and modified for a plethora of developments in technology – shopping by mobile phones and the development of smart TVs being just two in recent times. […]

Brands That Exhibit Social Media Excellence

February 18th, 2014|Facebook, Instagram, Online Marketing, Pinterest, Social Media, Twitter|

Brands who make the most of social media Feeling a bit lacking in inspiration for your twitter feed? Here are a few brands who've really got the knack of exploiting the marketing potential of the social media boom. Northern [...]

How to Create a Killer Social Media Strategy

February 13th, 2014|Facebook, Google+, LinkedIn, Marketing, Online Marketing, Social Media, Twitter|

Producing an Excellent Social Media Strategy If you’re going to make the most of social media, you’re going to need a robust strategy. Prior planning is essential if you’re going to portray your brand in the right way, and [...]

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

February 12th, 2014|Online Marketing, SEO|

Understanding SEO and Integrated Marketing Any business that operates online simply must have a workable web marketing strategy in place, but it can be somewhat difficult to adapt your techniques to align them with the changes that are constantly [...]

Enhance Your Analytics Strategy with an Effective Plan

February 10th, 2014|Analytics, Online Marketing|

  It’s essential that today’s companies make as much use and sense of the data that they are presented with if they are to market themselves effectively online. Analysing data can lead to a better customer experience, a stronger [...]

Social Data Blooming into Social Intelligence

February 6th, 2014|Analytics, Facebook, Google+, Marketing, Online Marketing, Social Media|

Making More Sense of Customer Data With Social Intelligence The data that stems from social media platforms like Facebook is of ever-increasing worth to companies, and it’s said that businesses are becoming more and more interested in integrating data [...]

How to Use LinkedIn to Your Own Advantage

February 3rd, 2014|LinkedIn, Social Media|

  A piece by Linda Dessua over at Social Media today has outlined some key techniques that users of the site can take advantage of to make the service more useful. It’s estimated by surveys that around 70% of [...]